METRO and P&G gain insightful business benefits from Verified by GS1
April 22, 2024
METRO and P&G recently undertook a collaborative evaluation of Verified by GS1.
The project provided a wide range of learnings.
Brand owners are responsible for uploading product data to the Verified by GS1 platform. Retailers then access and use that data. Naturally, this takes time and effort for all parties. Is it worth it? Two business partners recently set out to determine the answer.