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Verified by GS1

Get product identity right with Verified by GS1

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What is Verified by GS1?

Verified by GS1 is a global solution making it possible for brand-owners to share data about their products so that retailers can verify the identity of the products they sell. Verified by GS1 is like an ID card containing key attributes of a product which will be stored in a single, trusted, database of information hosted by GS1 (the GS1 Registry Platform), and will be easily accessible to retailers, globally.

vbg benefit

Why is Verified by GS1 important to us?

In the last few years, the connected consumer has revolutionized the retail world, wanting complete and accurate product information to decide what products to buy or to recommend. This has created exponential growth in the quantity of product data and has led to product verification becoming a growing concern: wrong identity can lead to wrong data and that can lead to misinformation about brands, incomplete product listing, negative consumer experience and overall loss of trust. The goal of Verified by GS1 is to make sure that every product in the world has a unique identity that can be verified online.

Stakeholder Benefits:

Brand Owners and ManufacturersBrandowners

Retailer, e-tailers and marketplaces Retailer, e-tailers and marketplaces

App developers and solution providers App developers and solution providers

Shoppers App developers and solution providers



Here is what industry experts are saying about Verified by GS1:


Verified by GS1 Success Stories

Discover here how several industries have implemented and used Verified by GS1 successfully.

Metro VBG Case Study


METRO and P&G gain insightful business benefits from Verified by GS1

GS1 US Data Hub


Migros Turkey: The retailer as the path from brand to consumer

eMAG case study


eMAG: Building growth on trusted product data



The benefits of trusted product information for bigbasket and other Indian retailers and marketplaces


Brazil's Tax Adminstration knows the importance of valid product identification

Parla Deli

Brazilian gourmet shop scans the world's first 2D barcode with a GS1 digital link


China Customs 

Making China's customs clearance processes more efficient and more accurate with Verified by GS1


Hong Kong retailer PARKnSHOP sees multiple benefits from implementing Verified by GS1

Johnson & Johnson

Verified by GS1 enhances product data quality for Johnson & Johnson supply chain

Get started with us today!

At GS1 Singapore, we encourage our members to get started by building trusted data into weCATALOG, so your product can be verified online. Contact us at at 96828285 or email to to find out more.

Please visit this page for latest developments on Verified by GS1 or email to for any inquiries.