Get product identity right with Verified by GS1
What is Verified by GS1?
Verified by GS1 is a global solution making it possible for brand-owners to share data about their products so that
retailers can verify the identity of the products they sell. Verified by GS1 is like an ID card containing key attributes
of a product which will be stored in a single, trusted, database of information hosted by GS1 (the GS1 Registry
Platform), and will be easily accessible to retailers, globally.
Verified by GS1 Core Product Attributes
Product identification using Verified by GS1 is made up of 7 core product attributes. Industry has determined that this is the minimum set of information needed to uniquely identify a consumer-packaged goods (CPG) product, and includes Global Trade Item Number, Brand Name, Product Description, Product Image URL, Global Product Category Code, Net Content & Unit of Measurement, and Target Market.
Why is Verified by GS1 important to us?
In the last few years, the connected consumer has revolutionized the retail world, wanting complete and accurate
product information to decide what products to buy or to recommend. This has created exponential growth in the
quantity of product data and has led to product verification becoming a growing concern: wrong identity can lead
to wrong data and that can lead to misinformation about brands, incomplete product listing, negative consumer
experience and overall loss of trust. The goal of Verified by GS1 is to make sure that every product in the world has
a unique identity that can be verified online.
Brand Owners and Manufacturers
Verified by GS1 provides brand owners with global reach for their consumer-facing data. Brand owners will be able to validate their data and authentic Global Trade Item Numbers. All data users from retailers, e-tailers and marketplaces to app developers and solution providers can be confident that they are accessing the right information anywhere in the world. Delivering brand-sourced product information will lead to greater consumer confidence, satisfaction and loyalty.
Retailer, e-tailers and marketplaces
Verified by GS1 enables retailers, e-tailers and marketplaces to validate their product listings to ensure that products in their systems are properly identified with valid GTINs—a crucial preliminary step in data quality governance. GTIN verification can be used to accelerate product attribute accuracy, completeness and availability for consumers and businesses.
It also enables increased interoperability for industry, reduces cost, and provides accurate, persistent identification to power analytics, artificial intelligence and machine learning.
App developers and solution providers
With Verified by GS1, app developers and solution providers can rely on one source of brand-sourced product data to fuel connected consumer experiences. Verified by GS1 easily integrates into mobile apps or other solutions via a simple API so that standardised product data can flow seamlessly into systems. By getting trusted product data from brand owners, app developers and solution providers can improve the experience for their users. When data is accurate, consumers can find and buy products more easily while app developers can focus on growing their apps without worrying about the product data.
Ultimately, consumers will have better shopping experience because they will be more likely to buy the right product thanks to trusted and complete product information.
Here is what industry experts are saying about Verified by GS1:
Get started with us today!
At GS1 Singapore, we encourage our members to get started by building trusted data into weCATALOG, so
your product can be verified online. Contact us at at 6826 3077 or email to firstname.lastname@example.org to find out more.
Please visit this page for latest developments on Verified by GS1 or email to email@example.com for any inquiries.