REAL QR SOLUTION

Brand Protection Solution

Fake and counterfeit products are flooding the global market from cosmetic and personal care products, health supplement, medicine, packaged food and other packaged products. Counterfeit and false information not only damages a brand’s reputation, but also compromises consumers’ safety and quality of life.

Statistics show that 91% of consumers purchase because of brand honesty, while 63% buy from authentic brands over competitors who lack transparency. Another 43% of buyers seek information from the source.

The smart consumer’s trust in brands and products is built on complete and accurate information.
How are you protecting the value of your brand and gaining consumer’s trust today? 

[Data source from (Bonfire, 2019) and (Nielson, 2019)]


Introducing REAL QR  
A GS1 Standards based brand protection solution with patented
printing technology that prevents copies


  • Capable of integrating with your printer

  • Patented anti-forgery print technology that prevents copies

  • Works with any mobile device with camera to scan code for authentication

  • Easy embedding method onto paper, seal, fabric

  • Tailored to your business needs

  • Analytics to identify fraudulent reports

 

Healthcare Supplements & Drugs

Healthcare Supplements & Drugs

Cosmetics / Beauty Care

Cosmetics / Beauty Care

Food / FMCG

Food / FMCG

Branded Goods

Branded Goods

 

 


Benefits of REAL QR

Benefits to Brand owners & Manufacturers

Benefits to customers

  • Protect brand’s reputation while elevating business image

  • Product code cannot be copied

  • Increase consumer engagement

  • Boost marketing with consumer data

  • Channel management and track counterfeit attempts
  • Identify trustworthy brands and products

  • Protect health and well-being

  • Better shopping experience and peace of mind

  • Strengthens trust towards brand and product


 

REAL QR vs Other Anti-counterfeit Solution

REAL QR Authentication Solution

Other anti-counterfeit solution

  • Patented anti forgery print technology that prevents barcode from being copied

  • Easy setup for the solution and deployment

  • Easy to use - works with any mobile device that has camera scanning function
  • Barcode may be easily copied 

  • Complicated solution setup and deployment

  • Difficult to use;  consumer need to download specific mobile app to authenticate product

 

How it works?


Key Features

Anti-Counterfeiting
Detect counterfeits instantly and gain consumer trust

 

Consumer Engagement
Lead consumers to a separate channel for greater engagement


 

End-To-End Traceability
Monitor and track products at real-time from the origin to the point of sale

 

Actionable Insights
Gain consumer insights that can be used to create future touch points

 

Customer Success Stories

Hang Cheong Loong Bird's Nest & Ginseng Ltd Hang Cheong Loong Bird's Nest and Ginseng Ltd

Chow Tai Fook Jewellery Group Chow Tai Fook Jewellery Group

 

To understand more, email us at contact@gs1.org.sg, or call us at +65 6826 3077.

 
 

In collaboration with:



OPSolutions              
GS1 Singapore