Applying a ‘Marginal Gains’ Approach to Improving Retail Supply Chain Performance

Blog  by Mark Morley from OpenText.

Today’s retailers are under constant pressure to adapt their business strategies to meet ever changing consumer demands whilst at the same time improve the day to day performance of their supply chain operations. This blog will discuss how adopting a ‘marginal gains’ approach to implementing a B2B environment can help improve the overall performance of retail based supply chain operations.

The retail industry has undergone a significant transformation in recent years. I thought it would be interesting to highlight a number of key trends that will impact the retail industry in 2016.

  • Omni-Channel Retail Continues to Become More Pervasive – Omni-channel retailing has been one of the main trends to impact retailers in recent years. The growth in adoption of online mobile retail has changed the dynamics of consumer buying patterns and retail distribution. Even though ‘brick and mortar’ stores will continue to have a place in the high street, the ability to quickly price compare online and review online product and store details is transforming the way in which consumers choose how and where to buy their goods. Retailers therefore need to be able to source goods at competitive prices as well as ensure they are working with ‘responsive’ suppliers that can work with ever changing consumer demands.
  • Low Price, Discount Retailers Continue to be a key Growth Segment – Price is king in the retail sector and low cost ‘brand name’ products have fuelled the growth in the discount store sector. In some countries such as the UK, the quality of the store experience in some cases has taken second place to new discount stores that can offer the same goods for significantly less. The discount store concept is built on a number of key principles, especially in relation to low overheads, simplified logistics processes and finely tuned supply chain operations. To align with the low cost dynamics of the discount stores, retailers will have to provide relatively low cost methods to seamlessly collaborate with suppliers.
  • Retailers Invest in ‘Last Mile’ Shipment Delivery Services – So called ‘Last Mile’ delivery is a key logistics related challenge for today’s retailers. Online retailers such as Amazon are experimenting with a number of new technologies, for example their drone based Prime Air delivery service, to complement their existing delivery methods. Last mile delivery is especially important in busy city centres and retailers that can find a way to deliver products efficiently to a consumer will be able to develop a strong advantage over their competitors.
  • New Technologies Driving Improved In Store Customer Experience – Retailers are starting to leverage new disruptive technologies to improve the in store buying experience and encourage repeat purchases. The exponential growth in mobile devices has allowed today’s consumer to become more ‘informed’, not just before they enter a brick and mortar store, but while they are inside, for example doing online price comparisons before making a buying decision. To help influence the buying decision retailers will increase the use of technologies such as ‘augmented reality’ for product demonstrations and beacon location technologies to try and draw consumers into making a purchase within their stores.
  • Improved 360 Degree Visibility of Retail Supply Chains – Retailers will continue to look for new ways to improve visibility into consumer buying patterns and supply chain operations. In fact in the retail sector, consumer buying patterns and supply chain operations are intrinsically linked. The use of big data analytics in the retail sector will continue to grow exponentially as retailers look for different ways to mine consumer related buying information and align with transaction based shipping information from supply chain operations. From analysing consumer buying patterns from loyalty card schemes through to monitoring the end to end performance of a ‘last mile’ third party logistics provider, ensuring that you have a complete 360 degree view of retail and logistics operations can literally make or break a retail business.

So with these technology trends changing consumer buying habits and impacting the future operation of retail supply chains, how can retailers establish a B2B platform that supports their future business requirements and at the same time improve the overall performance of their supply chain operations?

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