Brand Protection Solution

Fake and counterfeit products are flooding the global market from cosmetic and personal care products, health supplement, medicine, packaged food and other packaged products. Counterfeit and false information not only damages a brand’s reputation, but also compromises consumers’ safety and quality of life.

Statistics show that 91% of consumers purchase because of brand honesty, while 63% buy from authentic brands over competitors who lack transparency. Another 43% of buyers seek information from the source.

The smart consumer’s trust in brands and products is built on complete and accurate information.
How are you protecting the value of your brand and gaining consumer’s trust today? 

[Data source from (Bonfire, 2019) and (Nielson, 2019)]

Introducing REAL QR  
A GS1 Standards based brand protection solution with patented
printing technology that prevents copies

• Capable of integrating with your printer


• Patented anti-forgery print technology that prevents copies


• Works with any mobile device with camera to scan code for authentication


• Easy embedding method onto paper, seal, fabric


• Tailored to your business needs


• Analytics to identify fraudulent reports

 

Healthcare Supplements & Drugs

Cosmetics / Beauty Care

Food / FMCG

Branded Goods

Benefits of REAL QR

Benefits to Brand owners & Manufacturers	Benefits to customers
Protect brand’s reputation while elevating business image Product code cannot be copied Increase consumer engagement Boost marketing with consumer data Channel management and track counterfeit attempts	Identify trustworthy brands and products Protect health and well-being Better shopping experience and peace of mind Strengthens trust towards brand and product

 

REAL QR vs Other Anti-counterfeit Solution

REAL QR Authentication Solution	Other anti-counterfeit solution
Patented anti forgery print technology that prevents barcode from being copied Easy setup for the solution and deployment Easy to use - works with any mobile device that has camera scanning function	Barcode may be easily copied  Complicated solution setup and deployment Difficult to use;  consumer need to download specific mobile app to authenticate product

 

How it works?