For a long time, product, service, and business information was only available to the sellers. This gave the seller the upper hand in their interactions with buyers.
Today, the connected customer is in the driver’s seat and plays a pivotal role in shaping business strategy. Customers expect consistent and high-value in-person and digital experiences. They don’t care if building these experiences is hard or requires a complex, multifunction approach from across the business. They want immediate value and will go elsewhere if the business can’t provide it.
On the other hand, businesses are struggling to meet the demands of today's connected customers. From marketing, to transacting, to fulfillment until the product(s) are finally delivered to the customer.
However, many businesses are unaware that there they may have access to critical data. Data that they can leverage to better target and serve their customers especially in the digital approach and manage their supply chain process in a smarter manner.
This forum aims to share knowledge delivered by experts on understanding the market and business dynamics in the today's connected world.
• It’s the Connected Consumer that Rules the Connected Marketplace
• What is the State of the Connected Consumers today? – How can we get to know them better? •
• Engaging the Customer on the Go – What to Look Out for when Using an Open Market Mobile App for Your Product Marketing
• How can analyzing customer data help to improve your supply chain?
• Keeping Up with the Customer - Creating Customer Loyalty Through Data Analytics
• How Brand Owners, Suppliers and Retailers can Revolutionise their businesses by Understanding the Customer through data analytics
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