BarTender® automates GS1 Digital Link codes

October 13, 2020

Article Courtesy of Seagull Scientific

The GS1 Digital Link standard for web-enabled 2D barcodes is creating a revolution in item-level identification. The beauty of GS1 Digital Link is that the data returned to end user is contextual — it’s a dynamic code that delivers different data to the user, depending on things like the user location, time zone, demographics or a campaign. By scanning one single Digital Link code, a consumer could access a recipe or nutrition information, a retailer could see a calendar for item promotions and store planograms for that item, and a logistics provider could learn the product’s handling information and track its journey through the supply chain.

Read More to find out how BarTender software makes creating Digital Link-enabled labeling simple. Straightforward!

Learn more about the revolutionary technology, GS1 Digital Link, and how to create a Digital Link code in BarTender software, when you watch this webinar, “The future of barcoding: GS1 Digital Link” on-demand! You can access this recording in the link.