GS1 DataBar (RSS)

What is GS1 DataBar?

GS1 DataBar (formerly Reduced Space Symbols or RSS) is a new point-of-sale bar code joining EAN/UPC family of barcode to allow more product marking. GS1 DataBar enables GTIN (Global Trade Item Number) identification for small hard-to-mark consumer product goods like fresh foods, jewelry and do-it-yourself hardware products, and can carry additional information such as weight, expiration date, and lot numbers.

GS1 DataBar not only increases the percentage of products that can be automatically identified at point-ofsale, it creates new options to solve today’s business problems such as product authentication and traceability, product quality and effectiveness, variable measure product identification, and couponing. By 2010, GS1 DataBar standards will be available for bilateral agreement between trading partners for all trade items. The specific focus will be on Fresh Products scanned at POS. GS1 DataBar opens up new possibilities to manage fresh foods products using the identification tools used for Fast Moving Consumer Goods since the 1970s.

By the target date of 2014 , GS1 DataBar standards including attribute information (using AIs) can be used by all trading partners in an open environment. At minimum retailers should be able to scan and process GTINs in a GS1 DataBar.

What does GS1 databar look like?

GS1 DataBar is a new bar code that is being introduced into the retail sector. The four different GS1 DataBar symbols that can be scanned at retail point-of-sale (POS), and you can see examples of these below. Which type is used will depend on the space available and if any of the additional information is required.

  This symbol is called GS1 DataBar Omnidirectional and it only encodes a GTIN – the unique number that identifies the product.
     
  This symbol is called GS1 DataBar Stacked Omnidirectional. It also only encodes a GTIN, but it can be split in two sections, one on top of the other, and is therefore suitable for certain-shaped products.
     
  This symbol is called GS1 DataBar Expanded and it can encode a GTIN and the additional information such as price, weights, expiry dates and so on.

 

     
  This symbol is called GS1 DataBar Expanded Stacked and it combines the characteristics of the previous two symbols in that it can encode a GTIN and the additional information and it can also be split into two or more sections, one on top of each other.

 

For a summary of GS1 DataBar please read the GS1 DataBar brochure.

An Executive Summary of the Business Case for GS1 DataBar

If you wish to find out more about GS1 DataBar, please contact us.