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Frequent Asked Questions (Faq)
What is an Electronic Product Code?
Electronic Product Code, or EPC, is a unique identification code that is
generally thought of as the next generation of the standard bar code.
Like the bar code, EPC uses a numerical system for product
identification, but its capabilities are much greater. An EPC is
actually a number that can be associated with specific product
information, such as date of manufacture, origin and destination of
shipment. This provides significant advantages for businesses and
consumers. EPCs do not carry personally identifiable information.
How does EPC work?
The EPC is stored on a Radio Frequency Identification (RFID) tag, which
transmits data when prompted by a signal emitted by a special reader.
EPC and RFID are not interchangeable. The EPC is a supply chain
application that maximizes RFID technology to provide a level of
visibility never before possible. There are numerous RFID applications
that have nothing to do with the EPC, such as E-Z Pass use at
tollbooths.
What’s in it for consumers?
The EPC has the potential to help us all. It could help businesses
improve supply chain efficiencies and visibility, which would benefit
consumers through improved product availability, speed of service, and
quality assurance. It could help prevent counterfeit goods from reaching
consumers by tracking their products from its source and enhance
manufacturers’ ability to quickly and effectively recall damaged or
defective products. The EPC has the potential to allow retailers to
track inventory more effectively, reorder products more efficiently and
get the products consumers want on the shelves at the right time.
What’s in it for businesses?
The EPC can help businesses transform their processes in order to
improve their own efficiency while providing additional consumer
benefits. Poor supply chain visibility results in more than $81 billion
annually in losses to U.S. businesses due to lost, stolen, and
out-of-stock inventory. The technology behind EPC can help businesses
track inventory more effectively, reorder products more efficiently and
reduce the number of times a product is “out of stock.”
In addition, the EPC may also help companies track their shipments to
prevent tampering and to prevent counterfeit or illicit goods from
entering the marketplace. For instance, the U.S. Food and Drug
Administration estimate that 7 percent of pharmaceutical worldwide are
counterfeit. EPC can change all of this because of its ability to track
specific items from manufacture to destination. Items will be routed
properly, and those with fake or duplicate tags can be investigated and
removed quickly and easily.
How were RFID and EPC developed?
RFID has been around for a long time and is used every day by consumers
for systems like E-Z Pass, which speeds commuters through toll booths,
and for SpeedPass electronic payments at Exxon and Mobil stations. To
combat Mad Cow disease, European nations and Canada are using RFID to
track livestock. In fact, it was first developed by the allies in World
War II to identify friendly aircraft in battle.
EPC was developed much more recently by researchers at the Massachusetts
Institute of Technology’s Auto-ID Center trying to help businesses
identify items in the supply chain, automatically and in real time.
Before EPC could be implemented in the real world, it required an
international standard.
Who is creating standards and managing implementation of EPC?
EPCglobal Inc was created a joint venture between GS1 (formerly EAN
International) and GS1 US (formerly the Uniform Code Council, Inc.) —
the same organizations entrusted to drive adoption of the barcode — to
develop standards and to create a “visible” global supply chain.
EPCglobal is a neutral, not-for-profit standards organization consisting
of manufacturers, technology solution providers, and retailers. Many
industries participate in the EPCglobal standards development process
such as aerospace, apparel, chemical, consumer electronics, consumer
goods, healthcare & life sciences and transportation & logistics.
What about consumer privacy concerns?
EPC tags are created for businesses to manage products, not people. An
EPC tag contains no personally identifiable information. EPCglobal and
its community of subscribers recognize that, for EPC to gain broad
public acceptance, consumers must have confidence in its value and
benefits and in the integrity of its use. EPC participants are committed
to gaining and retaining this public confidence. Privacy has been a
focus of the EPC developers and subscribers since the earliest stages of
the effort to commercialize RFID for supply chain issues.
EPCglobal has created a multi-industry, global Public Policy Steering
Committee to anticipate and engage in policy issues and address them
through education and outreach to key stakeholders in the public and
private sectors. EPCglobal subscribers have developed self-regulating
guidelines that can evolve as the technology develops. The EPCglobal
Guidelines on EPC for Consumer Products promote consumer notice,
education, and choice about the technology and include consumer privacy
protections. Licensing agreements for the EPC specifically prohibit its
use for tracking or identifying people, except in very specific,
transparent patient and troop safety applications. More information can
be found at
http://www.epcglobalinc.org/public/ppsc_guide//.
EPC tags only transmit product data when prompted by a signal emitted by
a special reader with access to a secure database. Readability is often
unreliable beyond 10 feet in an optimal warehouse setting and, for some
tags, the proximity for readers is measured in inches. Without access to
the secure database, any code retrieved is meaningless.
Consumers will be informed of the choices that are available to discard
or remove, or in the future disable, the EPC tags from the products they
acquire. Consumers may sometimes wish to keep the tags for ease of
product returns, recalls, and recovery of stolen goods. The technology
is still in its infancy but, as new developments in the EPC and its
deployment occur, the EPCglobal Guidelines on EPC for Consumer Products
will evolve, while continuing to represent the fundamental commitments
of industry to consumers. It is hoped that further developments,
including advances in technology, new applications, and enhanced
post-purchase benefits, will provide even more choices to both consumers
and companies on the use of EPC tags.
What kind of consumer input has there been?
The research and development process has been open and transparent.
Starting with the Auto-ID Center and carrying over to EPCglobal, there
has been extensive input from consumers, industry, community leaders,
and others to understand and address concerns. EPCglobal has
participated in open forums on RFID, testified before legislative
committees and governmental associations, and is reaching out to
influential consumer groups and other interested associations such as
the National Consumers League and the Center for Democracy and
Technology.
When can we expect to see item-level tagging?
Widespread item-level tagging is far off. Today, the focus is on pallet
and case-level tracking. Widespread item-level tagging will be driven
not only by adoption of and advances in the technology, but also by
demand and need. For example, item-level tracking may be driven by the
desire to protect the food and drug supply and reduce counterfeit drugs.
Are the tags safe for people and the environment?
There are national and international regulations for operating RFID
equipment at safe levels. There is no medical evidence to suggest the
technology poses a concern to human health when operating according to
U.S. Federal Communications Commission (FCC) regulations. As EPC
technology evolves there will be more opportunity to promote
sustainability and allow for more efficient and careful sorting of
recyclable items.
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